Elevating Executive Presence Through Social Strategy

Turning Thought Leadership into Opportunity

The Challenge: When Lisa Crawford, Founder and CEO of ETG, engaged Brand Heist, her goal was clear: establish a consistent, compelling voice on LinkedIn to reflect her leadership, drive engagement, and open doors to new opportunities. While she had the expertise, her digital presence didn’t yet match her professional impact.

Our Approach: We stepped in as an extension of Lisa’s team—building a sustainable content engine designed to highlight her voice, her value, and her perspective in a crowded executive landscape.

1. Strategic Positioning & Persona Alignment

   • We began by developing a deep understanding of Lisa’s work, mission, and tone.

   • From there, we identified target audiences—from enterprise decision-makers to leadership circles—and mapped out content themes to speak directly to them.

   • We also aligned her content strategy with ETG’s brand goals to ensure cohesion and alignment.

     
     

2. Content Creation & LinkedIn Support

   • We delivered weekly LinkedIn content that was fresh, relevant, and deeply reflective of Lisa’s voice—ranging from quick insights to personal stories and sharp commentary.

   • We handled planning, writing, and posting, ensuring a consistent cadence without adding more to her plate.

   • Content was optimized for reach and engagement, built around key themes: leadership, change management, career evolution, and DEI.

     
     

3. Audience Growth & Relationship Building

   • Our work sparked conversations and helped Lisa grow her network with the right people—peers, potential clients, and speaking event organizers.

   • We also supported direct outreach efforts when relevant content aligned with emerging business opportunities.

     
     

The Results:

• A consistent LinkedIn presence that positioned Lisa as a thoughtful, relatable executive voice.

• A growing network of decision-makers, collaborators, and influencers.

• A stronger digital footprint that created more visibility for ETG’s work and Lisa’s leadership.

• Increased inbound interest and opportunities for collaboration and speaking engagements.

  
  

Why Brand Heist? For Lisa Crawford and ETG, we created a personal brand platform that delivered results while feeling authentic, effortless, and strategic. Our relationship-driven, high-touch approach made sure Lisa showed up where it mattered, in a way that felt fully aligned with who she is.

Ready to Build Influence and Opportunity? Let’s turn your expertise into impact. Whether you’re a founder, executive, or emerging voice—we’re here to help you lead with intention and show up with power.