Early-Stage Innovators Through Compelling Storytelling

Press Releases for High-Growth Startups

The Challenge: Two high-growth startups—Indiecoin.tech and Synergise.ai—were entering competitive markets and needed to establish credibility fast. With complex products and big milestones on the horizon, they needed a clear, engaging way to communicate momentum and vision to both the press and potential partners. The stakes were high: first impressions would shape future opportunities with investors, customers, and collaborators.

Our Approach: Brand Heist led the creation of milestone-driven press releases that transformed product and partnership news into powerful brand narratives. Our goal: generate buzz, boost awareness, and position each company as a rising force in their respective industries.

1. Narrative Development & Strategic Messaging

   • Translated technical milestones and innovations into clear, media-friendly language.

   • Developed unique positioning for each company, aligning press release messaging with their broader business goals.

   • Highlighted the “why now” for every release—creating urgency and relevance for readers and media outlets.

     
     

2. Press Release Writing & Optimization

   • Crafted compelling press releases announcing new partnerships, product updates, team growth, and company evolution.

   • Structured each release to capture media attention, pairing strong lead paragraphs with crisp quotes and digestible data.

   • Adapted tone and terminology for multiple audiences—journalists, investors, and industry insiders.

     
     

3. Media Strategy & Amplification

   • Delivered final press release packages ready for distribution via media partners, PR wires, and founder-led outreach.

   • Advised on optimal release timing and cross-channel distribution for maximum exposure.

   • Created follow-up content recommendations (blog posts, LinkedIn updates, email blasts) to extend the life of each announcement.

     
     

The Results

• Increased brand visibility and investor interest through well-timed, professional media coverage.

• Strengthened market positioning for both startups, establishing credibility in crowded spaces.

• Helped transform complex concepts into accessible, shareable stories that resonated with key stakeholders.

  
  

Why Brand Heist? We don’t just write announcements—we craft strategic brand stories that make people pay attention. For Indiecoin.tech and Synergise.ai, we brought clarity, impact, and credibility to their most important public milestones.

Ready to Tell the World What You’re Building? If your next big moment needs more than just a headline, Brand Heist will help you shape the story and get it seen.