Scalable Marketing Execution Within the Amazon Framework

AWS Partner Ecosystem – Scalable Marketing Execution Within the Amazon Framework

Brand Heist delivered strategic marketing support across AWS’s ACE Co-Sell, MDF, and Marketplace Competency programs—developing assets that passed internal review and enabled client growth within the Amazon ecosystem.

The Challenge: 

Our client, a high-performing cloud solutions provider, needed to activate and accelerate their presence across the AWS Partner Network. With limited internal resources and high standards set by AWS, they turned to Brand Heist to help them meet key partnership KPIs and stand out within a competitive marketplace. The scope spanned brand, marketing, and go-to-market execution—all within Amazon’s programmatic structure.

Our Approach: Brand Heist acted as an embedded brand and marketing arm, managing communications with AWS teams and executing assets that met Amazon’s internal review and publishing requirements.

1. Marketplace & Competency Enablement

   • Created the first four AWS Marketplace Competency case studies for the client—highlighting technical success, customer value, and product differentiation.

   • Led interviews, copywriting, visual design, and approvals with AWS reviewers to ensure every asset met compliance and publishing standards.

     
     

2. New Product Launch Support

   • Facilitated the launch of the client’s first two SKUs into the AWS Marketplace.

   • Developed positioning, supporting visuals, and copy optimized for marketplace discoverability and conversion.

     
     

3. AWS Co-Sell (ACE) Program Activation

   • Initialized the client’s participation in the AWS ACE program, creating messaging frameworks and internal sales enablement resources.

   • Supported alignment with AWS sellers, enabling visibility and co-selling opportunities through coordinated outbound efforts.

     
     

4. Quick Starts & Technical Storytelling

   • Led the development of three AWS Quick Start templates, combining technical documentation with compelling narratives around business value.

   • Balanced developer-level accuracy with C-suite clarity, ensuring utility across personas.

     
     

5. Video Production & MDF Campaigns

   • Managed AWS Market Development Funds (MDF) to produce high-quality video collateral.

   • Created scripts, led production teams, and delivered polished videos showcasing client solutions and customer success stories.

     
     

The Results:

• Achieved 100% of AWS Partnership KPIs across Marketplace, ACE, MDF, and Competency programs.

• Accelerated client visibility and credibility across the AWS ecosystem.

• Delivered a reusable library of assets approved by AWS for public use.

• Strengthened alignment with AWS field sellers and technical stakeholders.

  
  

Why Brand Heist? We know how to operate within the AWS ecosystem—without slowing you down. For this client, we served as a high-touch growth partner, delivering on-brand, program-compliant content that didn’t just meet expectations—it created momentum.

Need to Win Within the Ecosystem? Brand Heist helps growth-stage and enterprise teams make the most of their AWS investment. From co-sell and MDF to Marketplace and beyond—we help you build trust, get noticed, and drive results inside the Amazon universe.